Hi, I’m Amy.
Who I am as a creator. I am a creator who believes that learning should be a journey filled with curiosity, exploration, and connection. Drawing on my 12 years of teaching experience, I approach instructional design with an educator’s heart and a designer’s eye. My passion lies in blending creativity, empathy, and strategic thinking to develop content that is not only effective but meaningful.
My approach to design and innovation. My approach to design and innovation is centered on building experiences that are as dynamic as the learners who engage with them. I start by deeply understanding the audience—who they are, what they need, and what challenges they face. This empathy-driven research fuels an iterative process where prototyping, feedback, and reflection are key. I believe true innovation emerges when creativity intersects with real-world practicality, resulting in solutions that inspire and resonate.
Connecting with people, not just projects. Design is personal. I believe in connecting with people, not just ticking boxes on a project checklist. Whether collaborating with colleagues or engaging with learners, I strive to foster authentic interactions where voices are heard, and ideas are shared. This focus on relationships builds trust and enriches every phase of the design process. It’s through these connections that projects evolve from static deliverables into experiences that truly engage and inspire.
Why I do what I do. At the heart of my work is the belief that education has the power to transform lives. I design because I want to make learning accessible, enjoyable, and impactful for everyone. Creating content that helps learners connect ideas, develop new skills, and see the world from new perspectives is not just my job—it’s my mission. Every project is an opportunity to empower learners and contribute to a culture of lifelong learning.
What we can achieve together. I see every design opportunity as a chance for collaboration and shared success. By working together, we can create learning experiences that go beyond meeting objectives and spark real change. I value open communication, collective brainstorming, and an iterative process that invites feedback and new perspectives. When we approach projects as partners, the possibilities for innovation and meaningful impact are boundless.
Who I am behind the screen. Behind the screen, I’m someone who finds inspiration in life’s little moments and simple joys. Curiosity is my constant companion, pushing me to explore, question, and discover. When I’m not designing, you’ll find me immersed in stories—whether through books, films, or personal adventures that spark wonder and reflection. My love for the unusual fuels my creativity, and nothing captures that better than my lifelong dream: to one day hug an octopus. It’s a quirky aspiration, but it embodies my belief in embracing the extraordinary and always seeking out the unexpected in life.
These days, I channel that curiosity into writing (including a non-fiction octopus book I’m developing), blending fascination and storytelling into projects that capture the spirit of exploration. I even hope that one day, the proceeds from this book will help fund my octopus hug, making that dream a reality. Beyond my creative projects, I find inspiration in live music—those moments when the energy of a crowd unites people without a single word. I love sharing these experiences with my kids, hoping they, too, will discover a passion for music and the joy it brings. I appreciate the small moments that make each day special and the differences that make each person unique. Whether through creating, exploring, or sharing an unspoken moment, my life behind the screen is about embracing wonder, celebrating humanity, and deepening the bonds that enrich our lives.
Interested in seeing my work?
Take a look at my work to explore a selection of my instructional design projects.
Interested in working with me?
Have questions or want to discuss potential collaborations? Head over to the contact me page to start the conversation!